We live in an era with rapid technological changes, so to succeed, we need to update with the latest constantly. Gone are the days when traditional marketing techniques like pamphlets, newspaper ads, TV ads, and house-to-house marketing were used to gain more clients. Nowadays, Artificial Intelligence or AI and Social Media Marketing are at the core of most business functions. From teens to older ones, there are millions of users on social media. To reach this audience and market products & services is the end goal of several businesses these days.
How is Social Media Marketing Important Today?
Marketing nowadays is influenced by constant changes in technology and industrial progress. A marketer must stay updated with the latest to continue his excellent performance. If businesses today are not involved in social media marketing, they can expect a considerable loss on the road ahead.
Artificial intelligence goes hand in hand with social media marketing, and a good combination of these two areas will eventually help marketers scale new heights. Below are a few of the top AI and Social Media marketing integration aspects we need to understand and which can be effectively used for generating a successful marketing venture.
Possibility of a Good Customer Service
Customers nowadays only want the best service. No one wants to wait in long queues or spend time getting answers to basic questions. Customers using social media need answers within minutes, and failing to provide these answers impacts the retention rate of your business or service.
Businesses can’t provide 24/7 customer service for all their processes. This is where Artificial Intelligence comes into the picture. AI helps enhance customer support and takes it to a whole new level. Although at this juncture, AI is not fully developed yet and therefore ill-equipped to solve every problem, it does enhance customer experience.
With the help of this technology, some brands are also using data to find out about the type of questions asked by customers and prioritize solutions accordingly.
Slack Bots Upgrade the Marketing Strategy
The use of Slack bots has greatly helped social media marketers. With the implementation of Slack bots, all the guesswork manually done by marketers earlier is now automated. Presently, there is no need for tech-savvy marketers to guess about the content that works because they have AI providing them with relevant data.
Slack bots help marketers get a detailed post analysis, allowing them to promote content relevant to your business. Slack bots help avoid the guesswork and enable you to base your marketing strategy on hard facts.
Text Mining and Good Marketing Automation
Indeed, text mining is now considered to be a reality. Simply said, text mining means a detailed analysis of structured and unstructured data across various social media platforms to discover buyer preferences. Further, the data recovered from text mining is used to develop a personalized strategy for users active on social media.
With AI, the marketing strategy can also be automated, and this helps you get the most out of text mining. There is no need to spend much time thinking about the audience because AI will do it for you. AI can also help predict the right time to reach your audience, which subsequently helps target them to enhance conversion.
Use of Facial Recognition in Facebook
Facebook is one of the big players spending a lot of time and money on AI technology. It is AI that has made tagging features easier on FB. As tagging is easy, it is also possible to use this data to recommend specific products and services to the user. Yes, there is a lot of potential with current trends in AI and all future plans that are set to roll out soon.
Pinterest is also not Behind in the AI Race
Regarding the use of AI, Pinterest is certainly not lagging. Pinterest acquired Kosei data software. However, this will not allow Pinterest the option to provide personalized recommendations to users. This will only help them specifically target users according to their preferences, which is also a boon for marketers.
These and several other AI trends will take social media marketing to a different level altogether. To be successful, you need to make sure that you implement the use of AI right away. It is essential and in your interest that you be in sync with the latest trends and updates to make your marketing strategy aggressive to achieve goals in the future.
